Ecological Sustainability and the careful treatment of our Environment are Core Values of our work. From the cultivation to the brewing of our coffees. Day after day. It is important to us to set an example, especially in a country of coffee origin. So that our long-term farm partners can see that we are aware of the effects of climate change and that we are taking action. We do so with our entire community that stands behind us! Over the next 4 years, we will plant a total of 40,000 rainforest trees on 25 hectares of land on the protected grounds of the Daterra coffee farm. We do this to help mitigate the effects of climate change. The first 8,000 trees were already planted at the end of last year. You can be part of our mission!
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We are not only planting trees to mitigate climate change. Why sustainability management is important in the coffee industry.
According to the 2021 Emissions Gap Report, the gap between what we are doing for the climate and what would actually be necessary is threatening to widen. The window of opportunity for action to limit global temperature rise is closing. We are playing with the balance of nature on which the survival of our planet depends.
We cannot and will not shake the sense of urgency!
Working closely with coffee producers, we see the devastating effects of climate change already taking place. The spread of pests is increasing. Changing temperature patterns are altering the growing zones of coffee varieties. Some researchers have even suggested that coffee could become extinct if temperatures continue to rise.
We have started to identify our challenges that we face in making a difference. The future will be about companies actively managing their carbon footprint.
In this context, building a solid set of data for sustainability management throughout the company is crucial. After all, you can only manage what you measure. Therefore, one of the most important aspects of effective environmental management is data-driven sustainability accounting.
What we are already doing
We maintain long-standing partnerships with our farmers We want to bring you only the best coffee beans in the world, but at the same time we want to question supply chains and ensure transparency. How we do this is by nurturing our personal relationships, paying quality premiums for our coffees, and making multi-year commitments to our growers.
Sustainability Projects that matter
With several coffee growing partners we have put into place Sustainability Projects that matter. To take two examples: We have sponsored a water filtration system on Ivan & Rose de Santos farm in Brazil. And we run a three-layered program with Mohamed Ali in Ethiopia.
We value our employees
As a brand that comes from a people-centric culture, we strive to create a safe, welcoming and inclusive community for all employees by providing training, healthcare, special programs and time for personal growth.
For the sake of our planet...
… we are committed to more Sustainability in our Cafés, Roastery and online Store. We are actively working to reduce energy and water consumption, and have set a goal of zero waste to landfill in our production operations by 2025.
We will do our best to measure and then reduce our carbon footprint this year. We have set several CO2 focus areas that we will measure every year from now on and will not shy away from comparison here. Among these are: Electricity, Heating, Water, Staff commuting, Transport of goods, Road transport, Garbage, Air traffic, Packing.
