DEPARTMENT OF BREWOLOGY X THE BARN
We admire the work of Department of Brewology and encourage to take part in their coloring contest to support struggling baristas impacted by the ongoing crisis. This week we are the featured roaster!
In times of crisis to the specialty coffee industry, Department of Brewology has always looked for ways to support and lift it up. The coronavirus epidemic is no different but with so many sectors of the industry suffering at once.
12 International Roasters were selected to be featured over 12 weeks. DoB will purchase a gift card from each roaster and then will feature one roaster each week during the Color Contest through Instagram. They post a digital adult coloring page that they will create based on an image from each roastery that will feature a QR code for a digital tip jar so people can make donations to unemployed baristas. Additionally, The Department of Brewology will approach other partners to give additional money for the prize, and their logo may appear at the bottom of the sheet and their product may appear on the coloring page. In order to enter the contest, participants will post their finished coloring page on Instagram tagging the roastery and The Department of Brewology. The winner will be chosen at the end of each week.
Stay Home, Drink Coffee, Live Forever
Department of Brewology has also released a limited-edition "Stay Home, Drink Coffee, Live Forever" t-shirt. In the interest of public safety and flattening the curve they feel it imperative that promote responsible messaging in this critical hour. All of the proceeds from the t-shirt sales will go to the purchasing digital gift cards from the Roasters. The Department of Brewology will then give away these gift cards each week via an Instagram Adult Color Page contest exclusively for furloughed baristas.