Cup of Excellence (COE)


Since 1999, the Cup of Excellence (COE) program has set the standard for the increased premiums that farmers now receive for their exemplary coffees. It continues to build a much more transparent infrastructure and gives farmers the tools needed to improve the economic model of their farms. COE raises funds for coffees farmers in coffee growing countries, while incentivising and motivating farmers who know there is recognition and financial reward for their hard work and effort.

COE is the most prestigious competition and auction for high quality coffees. The level of scrutiny that COE coffees undergo is unmatched anywhere in the Specialty Coffee industry. Each year, thousands of coffees are submitted for consideration. Winning coffees are sold in global online auctions at premium prices, with the vast majority of auction proceeds going to the farmers.

The COE competition has pioneered integrity and transparency within the coffee industry, ensuring the value of winning coffees. Each sample entering the competition process is assigned a number known only to the auditor for each competition, and each jury member cups the coffee blind. In addition, each lot is documented through the entire process so that winning coffees are traceable down to the farm and exact micro-lot. 

Gilberto Barrona (Los Pirineos) is a record holder of CoE El Salvador